Brand’s Identity-Tagline and Slogan

Choosing The Right Words To Explain Your Business Is Essential.

What is Tagline and Slogan and why are they important? 

Tagline

Choosing the right words to explain what your business is about is essential. This short phrase, a tagline, goes together with your business name and logo. It doesn’t matter if your business is big or small – having a tagline is crucial. It helps people quickly understand what your business is all about and helps with online visibility too.

When you’re picking your tagline, keep it short. Don’t try to explain everything in a long sentence. Focus on the main things that make your business special. Your tagline should be clear, strong, and short. 

It talks about what you do best and shows what your brand is like.

Also, the words in your tagline should be brief and clear, which is good for search engines to find you. Think about where you put it and what font you use because these things matter for how it looks online and helps with search results.

Slogan

A slogan is an important part of marketing your business and showing what it stands for. It’s like a special phrase that helps people remember what you offer. A good slogan creates a picture in people’s minds about what you do. It connects with them on an emotional level. It’s like a short message that speaks to them.

Good slogans are easy to remember and say. They can make a big difference in how people see your business. Having a unique and short slogan helps people recognize and remember your brand easily. A catchy slogan can shape how people think about your brand.

Consider who you are, what you sell, and why people should choose you when making a slogan. Your slogan shows how you’re different from others. A good slogan sticks in people’s minds. It should be five words or less and something people can repeat in just a few seconds.

Famous examples of slogans include:

• M.A.C. (cosmetic brand) “All ages, all races, all sexes.”
• Maybelline “Maybe she’s born with it.”
• Apple “Think different.”
• Walmart “Save money. Live better.”
• Coca-Cola “Taste the feeling.”
• McDonald’s “I’m lovin’ it.”
• Nestle “Good food, good life.”

In words, your tagline and slogan speak volumes about your brand. They’re like the remarkable voice that everyone remembers.

Jamak Hadiyan is an award-winning brand designer with more than ten years of experience. She is also the founder of Jamak Design Inc., based in Toronto, Canada, which provides creative brand designing and concepts for businesses, especially in cosmetics and dentistry. She helps them design their brand, find their style and concept, and deliver their message by stepping in the right spot. Having a strong knowledge of arts through getting a master’s degree in graphic design, and working directly with many businesses over the years, has helped her to become more reliable and familiar with branding. Working directly with the companies of cosmetic and dentistry for numerous years has given her valuable experience. Creativity has always been an integral part of her life, and it has helped her do illustrations and visual arts. She has had painting exhibitions, and she became a judge for a visual arts contest based in Richmond Hill, Ontario, Canada, in 2015. Also, she illustrated the children’s book, Polly and Her Magical Hat, which was written by Hema Rajawat. And she created the lovely main character, “Polly.”